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Cristiano Ronaldo, the Juventus striker, is at the top of Instagram’s most recent wealthy list.
The 26-year-old outperforms Lionel Messi and Neymar.
Ronaldo, who has 308 million Instagram followers, may charge marketers an eye-watering $1.6 million (£1.2 million) each post, according to social media marketing agency Hopper HQ.
This has knocked Dwayne ‘The Rock’ Johnson off the top place, with the former wrestler-turned-film actor earning little over $1.52 million (£1 million) each post.
Pop star Ariana Grande ($1.51m) is third, while Messi is the only other athlete on the rich list’s top 10, with the Barcelona icon charging up to $1.1m (£798,011) per post.
Ronaldo’s huge earnings have seen him top the list for the first time since it was started in 2017 – although he has regularly been in the top five.