Samuel Leeds, a silent millionaire, recently made headlines after attempting to give strangers in Hyde Park, London, a free car and a home.
On April 3rd, the real estate guru performed a social experiment in the park to see how strangers would respond to an offer of free goods worth thousands of pounds.
Samuel promised to give away one of his houses for free, as well as a separate prise in a surprise package. The experiment started as Samuel paced around London’s Hyde Park with a lease for his house worth £60,000 in hand.
He went around the park asking them if they wished to sign the deal to buy the house outright, with no mortgage and just legal bills to pay. Nobody stepped forwards to sign the papers and take ownership of the building. Most citizens dismissed him or mistook him for a joke.
A mystery box was the other prise. Samuel hid a thousand pounds and the keys to his Range Rover in that mysterious package. He also went around selling the mystery box for 3 pounds and asking them if they wanted to see what was inside.
Nobody in the park was willing to take the gamble and check the box. Samuel then agreed to take his house contract and specifically ask people if they wanted it for free.
A lady named Georgia was about to sign the contract at the park, but her friend stopped her because she suspected it was a scam.
It was sad that, in the end, no one could trust Samuel enough to consider the lucrative offers.